his conceptual visualization was created for VELE, a fictional skincare brand rooted in minimalism, ritual, and design-led beauty. The project explores how product and space can coexist—transforming still-life imagery into immersive brand storytelling.

VELE is a wellness-forward skincare line designed for mindful daily routines. Inspired by softness, stillness, and structure, VELE’s brand identity merges sculptural packaging with architectural visuals.

The visual direction had to feel clean but not sterile, earthy but not rustic—somewhere between a laboratory and a sanctuary.

• Form Language: Simple white background + cast shadows to mirror the shapes of the packaging

• Palette: Neutral tones with subtle warmth—stone, sage, soft clay

• Materiality: Matte surfaces, diffused light, and textured backdrops

• Lighting: Indirect light and high-contrast shadows to accentuate form without overpowering

• Created custom props and backdrop architecture to echo VELE’s tone of voice

• Positioned product as part of the spatial narrative rather than separate from it

• Rendered with soft camera depth and slight perspective distortion for an editorial feel

• Subtle post-production added grain and tonal grading to unify images

A cohesive series of product-forward scenes designed for campaign, web, or packaging use. The images convey VELE’s values—intentionality, balance, and visual clarity—through space, light, and restraint.

Product designers
Art directors
Beauty, lifestyle, or wellness brands